Personal Career Analysis: Marketing ManagementThe career I studied on was marketing, specifically marketing management. Marketing management is the organizational discipline that focuses on the practical application of marketing direction, techniques and methods within businesses and organizations and on the management of a company's marketing resources and activities . This field interests me because I love how a company's marketing team comes up with funny commercials and slogans to promote a new product and I have always wanted to be part of the marketing process of a company or of a product. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay According to the Occupational Outlook Handbook, “media and marketing managers work with department managers or staff to discuss topics such as budgets and contracts, marketing plans and the choice of advertising media. Plan promotional campaigns such as contests, coupons or giveaways. Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards” (Bureau of Labor Statistics, 2015). I am very interested in marketing management, this will allow me to participate in the promotion and sale of a new product. I will also be able to work alongside many artistic directors, sales agents and financial staff. I will also be able to travel the world to meet different clients (Bureau of Labor Statistics, 2015). Since the work of advertising, promotions, and marketing managers directly affects a company's revenue, people in these professions typically work closely with top management. For me to be responsible for forensic marketing, “I will need my bachelor's degree in marketing as well as my experience. in sales” (Bureau of Labor Statistics, 2015). I plan to fulfill my educational requirements by pursuing a marketing major at Austin Peay State University. I will complete all required courses to obtain my bachelor's degree in marketing. After receiving my bachelor's degree, I plan to attend East Tennessee State University to obtain my master's degree. There are many upper division marketing courses in the Austin Peay State University undergraduate bulletin that will help me be as successful as possible. MKT 3010 - Principles of Marketing will teach me the basics of marketing (Austin Peay State University, 2017). MKT 3110 - Consumer and Market Behavior will teach me to study the different ways people make decisions about what they buy, want, need, or act regarding a product, service, or business (Austin Peay State University , 2017). Both courses will be useful to me in helping me improve my work knowledge that will help me in my current field of study. Job prospects in the fields of advertising, promotions and marketing managers are growing rapidly, according to the Occupational Outlook Handbook, "advertising, promotions and marketing manager positions are highly desirable and are often sought by other experienced managers and professionals. As Internet advertising becomes increasingly important, marketers who can navigate the digital world should have the best prospects” (Bureau of Labor Statistics, 2015). The Occupational Outlook.