Texas ranks third behind New Hampshire and New Jersey in property taxes. (Della Costa, 2015). Since homeownership is part of the Texan dream, lower property taxes will allow low-income Texans to purchase homes. Additionally, it will provide tax relief to middle- and upper-class Texans who, in this economic downturn, could benefit from increased disposable income. Here, “Bitzi” Miller can appeal to the state’s individualistic tradition by cutting taxes, thereby helping Texans in their quest for upward mobility. Appealing to all racial, social and economic demographics, regardless of ideology, it can help Texans achieve better financial outcomes.