The role of design leadership in achieving a company's strategic goals. Over the past two decades, the distinction between leadership and design has attracted worldwide attention. Turner (2013) observes that management is more rigid; it is based on delivering results. On the other hand, leadership focuses on relationships; it motivates employees. From this distinction, it is clear that if leadership is more transformational, management is more transactional. This thinking has been transplanted in such a way that former design leaders focus on improving relationships with the people who lead them, thereby becoming design leaders. Above all, the modern concept of strategic management has engulfed every aspect of business. This requires that all activities and plans made by a company's leaders be aligned with the company's strategic direction. In other words, strategic thinking took up a larger part of the design leadership process. This project focuses on design leadership in branding. The following sections explain why the field of study is relevant in modern business and academia. It will focus on UK businesses. Domain The domain of study, as stated earlier, is the role of design leadership in achieving the strategic objectives of the organization. The concept of strategic thinking has revolutionized the way we manage. Faced with increased competition and tougher economic conditions, companies are taking calculated steps in all their plans. The UK has some of the most successful businesses; some of which operate in many countries around the world....... middle of paper ...... with the strategic objectives of the company.ReferencesFrom Mozota, BB (2003). Design management: using design to create brand value and business innovation. Skyhorse Publishing Inc. Forbes, N. and Wield, D. (2002). From followers to leaders: managing technology and innovation in newly industrialized countries. UK: Psychology Press. Lawson, B. (2006). How designers think. United Kingdom: Routledge. McBride, M. (2007). Design Management: Looking Forward. Design Management ReviewMullins, L.J. (2004). Management and Organizational Behavior, Pitman Publishing. Preddy, S. (2011). How to Run a Successful Design Business: The New Business Practice. United Kingdom: Gower Publishing, Ltd. Turner, R. (2013). Design leadership: ensuring the strategic value of design. Gower Publishing, Ltd. Zaleznik, A. (2000). Managers and leaders: are they different? Harvard Business Review 82 (1).

Essay / The role of design leadership in achieving a company's strategic goals. Over the past two decades, the distinction between leadership and design has attracted worldwide attention. Turner (2013) observes that management is more rigid; it is based on delivering results. On the other hand, leadership focuses on relationships; it motivates employees. From this distinction, it is clear that if leadership is more transformational, management is more transactional. This thinking has been transplanted in such a way that former design leaders focus on improving relationships with the people who lead them, thereby becoming design leaders. Above all, the modern concept of strategic management has engulfed every aspect of business. This requires that all activities and plans made by a company's leaders be aligned with the company's strategic direction. In other words, strategic thinking took up a larger part of the design leadership process. This project focuses on design leadership in branding. The following sections explain why the field of study is relevant in modern business and academia. It will focus on UK businesses. Domain The domain of study, as stated earlier, is the role of design leadership in achieving the strategic objectives of the organization. The concept of strategic thinking has revolutionized the way we manage. Faced with increased competition and tougher economic conditions, companies are taking calculated steps in all their plans. The UK has some of the most successful businesses; some of which operate in many countries around the world....... middle of paper ...... with the strategic objectives of the company.ReferencesFrom Mozota, BB (2003). Design management: using design to create brand value and business innovation. Skyhorse Publishing Inc. Forbes, N. and Wield, D. (2002). From followers to leaders: managing technology and innovation in newly industrialized countries. UK: Psychology Press. Lawson, B. (2006). How designers think. United Kingdom: Routledge. McBride, M. (2007). Design Management: Looking Forward. Design Management ReviewMullins, L.J. (2004). Management and Organizational Behavior, Pitman Publishing. Preddy, S. (2011). How to Run a Successful Design Business: The New Business Practice. United Kingdom: Gower Publishing, Ltd. Turner, R. (2013). Design leadership: ensuring the strategic value of design. Gower Publishing, Ltd. Zaleznik, A. (2000). Managers and leaders: are they different? Harvard Business Review 82 (1).

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