“There’s an animal that needs you right now!” » A very convincing way to conclude an advertisement in which the viewer has the power to choose whether or not to help an organization by sending their money and therefore their love for animals in need. The British Columbia Society for the Prevention of Cruelty to Animals, or BC SPCA, constructs this ad in such a heartbreaking and dramatic way that it's almost too difficult to watch. Approved by Sarah McLachlan herself, the video combines emotional elements not only through an extremely sad context, but also with statistics that are sure to capture the attention of any animal lover!Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Many would recognize Ms. McLachlan's voice, a two-time Grammy winner, from the start of the commercial. Immediately it kicks off with his wildly popular record Angel, which is one of those "we all know it, but we don't know how we know it" songs. This wasn't a random choice, as the music itself is heartbreaking and sets the mood for the product before we even know what it is about. And because of his popularity and very remarkable recognition, we can't help but trust him on this point. All of this makes her an excellent, well-known and reliable source for such a serious matter. Another way of capturing emotions is through the phrase stated earlier that appears at the very end of the commercial… “Right now, there is an animal that needs you. , your call says I'm here to help." This is a very well executed phrase in that it not only emphasizes the urgency of the viewer's choice, but also creates a sense of importance in them By brilliantly placing the idea that they are practically vital to saving the life of an animal in need somewhere in the world and that they are the only ones who can help The ad reaches an even higher level of culpability. cleverly designed once their grim statistics appear on an all-black screen boldly and simply written in white stating that "every hour in British Columbia, an animal is violently abused", and that "3,000 animals have been saved l. 'last year, for hundreds more, help came too late'. The use of the words 'every hour' helps to emphasize the intensity of the abuse. And the sentence at the end of the second quote , “the help arrived too late”, once again underlines the urgency. While the creators could have simply written "help never came" or "help wasn't enough", they chose to form the phrase in a way to make the viewer feel like if they doesn't act now, he might as well not sign. at all. I hope this will cause many of those watching to act spontaneously, lest they miss an opportunity. What might be the biggest appeal to potential viewers' emotions are almost certainly the short, up-close video clips of animals being abused. With images of an injured dog limping without a leg, a neglected cat with one eye and many others lying in dark, uncomfortable kennels with fear-filled looks and shaking bodies. These are just a few of the many heartbreaking examples used to grab viewers' attention. Showing exactly the types of animals one could help save by becoming a member of the BC SPCA, as well as the love they have been missing and desperately need. It would be necessary to be completely!