However, it can also be assumed that a large percentage of rape victims never seek professional help or advice when it comes to dealing with the effects of sexual assault. The statistic also has logical appeal because it uses information from a U.S. Department of Justice study to convey to the public that this is a problem not unique to them, but to many other individuals all over the world. the country. Quoting the statistic in the bottom left corner of the ad adds ethical appeal, as the audience would easily believe the statistic because it comes from a credible source with expertise in issues such as handling sexual assault. In addition, if the argument of the piece was not clear enough for the viewer, a caption is placed under the young woman's face to ensure that the argument is explicit and does not leave the intended message misunderstood. This also serves as a logical appeal because it adds detail to an argument that could potentially be misinterpreted. It is therefore important that the victim is aware of the two issues of breaking their silence and seeking professional help, which this announcement