Our customer is always right! This is also false. Yes, you should aim to exceed consumer demands, but saying they are right EVERY time isn't enough. The expression "The customer is always right" was coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge's department store in London. It is generally used by businesses to convince customers that they will receive good service at that company and to convince employees to provide good service to customers. In 1909 the slogan worked very effectively. However, in today's business climate, the customer is always right or "wrong." The slogan gives the advantage to abrasive customers and they will then start demanding almost anything and everything. Your customers will take full advantage of you and suck you up. The truth is that many times the customer is simply wrong. If you always agree with your customers, you will go bankrupt in the blink of an eye. Sometimes clients know they are wrong and admit it, sometimes they don't. I'm sure you've experienced this. Either way, your job isn't to show them why they're wrong and why you're right. Your job is not to win an argument with your customers. Your job is to convince them that in good times and bad, you are their inner friend. Remember, if you fight or argue with a customer and win, you still lose. Such losses ultimately reflect on your