Karen MorenoApple, Google and Microsoft are fighting for your Internet experience1. Apple, Google and Microsoft have unique business models and strengths: Apple's business model aims to provide the customer with modern, easy-to-use and good quality technology. The company provides consumers with a personalized experience through their hardware and software. Although Apple limits the software that customers can access, the company is a leader in mobile software applications, thanks to the popularity of the App Store on its iPhones. Apple's strengths include: Their mobile devices (e.g. iPhone), Apple has a very loyal user base that has continued to grow and are very likely to purchase future product offerings. Google's business model aims to provide customers with excellent search and advertising service. Google makes its search service easy to use for its customers and improves the user's ability to do more. Its advertising service allows businesses and small businesses to effectively reach potential customers. Google's main strengths lie in search and advertising....