Our peers influence much of what we say and do. “Social media advertising has come a long way in a relatively short time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would reach $8.4 billion in 2015, ten years later. (Marketing Landhttp://marketingland.com/social-media-advertising-set-explode-next-3-years-121691) Every day when I put on clothes, I am advertising a product to people around Me. Whether it's a branded t-shirt or branded socks. We are still walking billboards. Always looking for the latest and greatest products. The electronic devices we own fall well into this category. They are constantly improving and modernizing every year. Nearly twenty years ago, there was no market for cell phones. We are now on the verge of having small personal computers in pockets that can do more than just call someone. I replace my phone almost every two years with a newer, improved phone. We tend to marginalize these beliefs. Companies wouldn't make as much money each year if they made products that lasted more than 5 years. The main strategy used by companies in the field of trends is to connect with the emotions of the viewer. Giving people a sense of security and a sense of pride in owning their products. No one would buy a product that makes them feel uncomfortable and unsure. I know that if a product made me feel stupid and funny, I wouldn't buy it. It's crazy how much social class determines what we