Literature ReviewThe firm's efforts to promote its image and brand inside and outside the organization are represented by the brand employer. The distinct and clear image of the company and its brand makes it valuable in a market full of high-potential, high-performing talent. Managers and senior executives have recently shown great interest in employer branding. The research carried out is linked to future employer branding methodologies. It focuses on changing brand strategies from advertising to more practical and innovative means, similar to using social media as a brand source. It also discusses the relationship between organizational career management and employer branding and the correlation between the different factors that lead to company branding. The results show that the various factors related to company branding, especially at the academic level, such as growth opportunities, work-life balance, global exposure, salary scale, are not very related to each other, but they are responsible for creating the brand. image in the minds of the candidates. (Backhaus & Tikoo, 2004) The concept of internal marketing specifies that an organization's employees constitute its primary market. Topics such as “internal advertising” and “internal branding” have recently entered the marketing lexicon. A component of internal marketing that is still underdeveloped is the “employer brand” and more particularly “employer attractiveness”. Employer attractiveness is defined as the envisioned benefits a potential employee sees from working for a specific organization. It is an important concept in knowledge-intensive contexts where to attract employees with superior skills and knowledge...... middle of article ......0-175Nigel Wright Recruitment Report (http: //www.nigelwright.com/Assets /Documents/TheImpactofSocialMediaonRecruitment.pdf)Pierre Berthon, Michael Ewing and Li Lian Hah, (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), pp. 151-172Turban, D.B. (2001). Organizational attractiveness as an employer on college campuses: An examination of the applicant population. Journal of Vocational Behavior, 58, 293-312 Williamson, IO, King Jr. JE, Lepak, D., and Sarma, A. (2010). Company reputation, recruitment websites and candidate attraction. Human Resource Management, Vol. 49, no. 4, pp. 669-687Yüksel, CA, & Tüzüner, VL (2009). Segmentation of potential employees according to the dimensions of company attractiveness in the concept of employer branding. Journal of Academic Research in Economics, pp... 47-62