That being said, this idea and understanding of female dissatisfaction described in Friedan's article is presented as a serious epidemic and a social condition more serious than it is. 'was in reality. In this essay, I argue that Betty Friedan's Feminine Mystique serves to highlight the crucial role played by the media, magazine editors, and marketers in establishing female societal roles after World War II and in constructing ultimate of what became known as the feminine mystique, but the lives of housewives during this period could have been much worse. Describing this unequal treatment of women as progressive dehumanization and a comfortable concentration camp is absurd, dramatic and offensive. These women were in no way imprisoned in their homes or forced to live as housewives. Yes, being a housewife and devoting one's life to getting married and starting a family was considered a social norm, but it was not an absolute law. With The Feminine Mystique, women were able to find the answer to their housewife problems and seek alternative happiness, but to equate this lifestyle with a form of torture or hell on Earth is ridiculous (Friedan