SMALL and Medium Enterprises (SMEs) are broadly defined as manufacturing, manufacturing related services (MRS) and agro-based industries which employ approximately 200 full-time employees or have an annual turnover. turnover not exceeding RM50 million (Chermaine, 2013). In addition, the term also refers to companies in the service, primary agriculture and information and communication technology sectors with no more than 75 full-time employees or an annual turnover not exceeding not RM20 million. According to the 2012 SME Annual Report, small and medium enterprises account for 98.5% of Malaysia's approximately 78,000 businesses, with the remaining 1.5% being multinational and listed companies. In many developed countries, SMEs are estimated to contribute 40-60% of gross domestic product and 60-70% of employment, but the SME sector in Malaysia has yet to achieve this ( SME, 2012). , small and medium enterprises (SMEs), especially in Malaysia (and the rest of the world), have long been the backbone of a country's growth, with the scintillating profit injection that has made it a essential element of the economic stability of a country. . The hypothesis here is quite simple: if the SME is able to break the country's market in its particular field, then the country's stakes will skyrocket and investors around the world will watch the growth closely. I would like to choose, in this case study, the most suitable SMEs that have impressed in this country. I have come to my conclusion, Secret Recipe has it all. After all the hard work done by the company during its introductory years, it is safe to say that Secret Recipe has opened up a new level of its market, by being listed...... middle of paper ......are broadly defined as manufacturing, manufacturing-related services (MRS) and food and beverage industries that employ approximately 200 full-time employees or whose annual turnover does not exceed 50 million RM (Chermaine, 2013). In addition, the term also refers to companies in the service, primary agriculture and information and communication technology sectors with no more than 75 full-time employees or an annual turnover not exceeding not RM20 million. According to the 2012 SME Annual Report, small and medium enterprises account for 98.5% of Malaysia's approximately 78,000 businesses, with the remaining 1.5% being multinational and listed companies. In many developed countries, SMEs are estimated to contribute 40-60% of gross domestic product and 60-70% of employment, but Malaysia's SME sector has yet to achieve this ( SMEs, 2012).