Technological advancements have become a daily advancement with every individual adopting modern technology. Among these technological advances are fiber optic systems. These are integrated systems that allow users to access Internet connections and benefit from telecommunications services, for a fee paid to the server (Mahlke & Go¨ssing, 1987). Companies offering such services are in a hurry to expand their market segment to new regions. Among these companies is the lighting company, which wishes to establish itself in its new market within the town of Frones. The company contacted me, as city manager, with a draft of their proposed project. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the Original Essay Lightup Company has an excellent reputation for fiber optic systems in other cities. Among the provisions, the proposal presented concerns liability for installation costs. The company wants to install fiber optic systems that will interconnect all homes in the town of Frones. The company says it will cover the installation costs, in terms of materials and personnel. The company also provides short-term maintenance of installed systems, after which users will be responsible for maintenance costs. Upon successful installation of the fiber optic systems, users will benefit from these services for a monthly fee, just like electricity charges. These fees will be billed at the usage rate and may therefore vary from one user to another. The proposed FFTTH (Frones Fiber to the Home) project not only benefits the company and users, but also the city management. For the first 10 years, the city will have to pay Lightup for the system. The city will in turn benefit from the project thanks to property taxes. A review of the proposal indicates that FFTTH (Frones Fiber to the Home) will also benefit the founders and the company. The main beneficiaries will be the inhabitants of Frones who will benefit from the fiber optic services. However, the proposal has attracted considerable criticism. Among the points criticized are the installation costs. Installing fiber optic systems requires a lot of cabling. The cables must be laid either underground or supported on poles like electrical cables. The purchase of this equipment, the skilled and manual labor to be employed and the maintenance cost that the company claims to take care of for a short period of time could be very high. There is no clarity on how the company will recover these initial expenses. Although the proposal claims the city will pay for the system, which is not yet approved, the company could, in turn, overcharge early adopters during the first 10 years in an attempt to recoup installation costs . From this perspective, it is more likely that fiber optic services will be costly for users. The FFTTH (Frones Fiber to the Home) project will not limit city residents to other connection servers like WIFI hotspots and Ethernet connections. It is necessary for the company to first conduct market research, assessing the preferences of targeted users. Lightup company should make an overall estimate of the target market before the installation process to avoid losses due to low number of customers. A big question from city leadership: “Why do we have to pay for the FFTTH (Frones Fiber to the Home) project?” A big debate could arise 2002).