Until recently, marketing and entrepreneurship existed as two independent and distinct scientific disciplines. Marketing has focused on understanding practices and processes within large companies. However, with growing interest in the SME sector, the marketing aspects of SMEs and entrepreneurship have also gained importance. This research aims to examine the factors that will influence the performance of small and medium enterprises. Keywords: Entrepreneurial Marketing (EM), Entrepreneurship Marketing Interface (IEDM), Small and Medium Enterprises (SMEs). Introduction: Until recently, marketing and entrepreneurship existed as two distinct disciplines. “The term entrepreneurial marketing is used to describe the marketing processes of businesses that pursue opportunities in uncertain market circumstances, often under conditions of limited resources.” (Becherer et al, 2006) In general, marketing has focused on understanding the practices and processes within large companies. However, with growing interest in the SME sector, the marketing aspects of SMEs and entrepreneurship have also gained importance. We arrive at a definition of entrepreneurial marketing as the organizational function of marketing taking into account innovation, risk taking, proactivity and the pursuit of opportunities. This definition should not be limited to young and small businesses. (Kraus et al, 2009). This research aims to explain the relationship between entrepreneurial marketing and organizational performance using multiple performance indicators: innovation, risk taking, value creation and opportunity pursuit. These indicators represent four of the seven fundamental dimensions of entrepreneurial marketing that have been written by a company, and the second defines entrepreneurial marketing as marketing with an entrepreneurial spirit (marketing by entrepreneurs). by emphasizing the qualitative aspect of entrepreneurial marketing, we then argue that the two attempts to define entrepreneurial marketing might be two sides of the same coin, as the qualitative characteristics (small size and novelty) appear to be a context which promotes marketing activities motivated by entrepreneurial marketing. by an entrepreneurial spirit, that is to say innovative, risk-oriented and proactive. According to Bjerke and Hultman (2002), entrepreneurial marketing is the marketing of small businesses that grow through entrepreneurship. Since SMEs face certain limitations, such as having few major clients, limited business and marketing resources; entrepreneur influence, lack of formal organizational structures or formal communication systems