With the development of science and technology, more and more people are choosing healthy and green products. According to this situation, many companies claim that their products are “green”. However, there are thousands of so-called "green" products, but not all of them live up to their claims, a considerable part of the products not only harm the human body, but also pollute the environment. People have called these companies “greenwashing.” Greenwashing refers to the practice of misleading consumers into believing that a company has environmentally friendly policies and procedures. It seems like anything and everything has “gone green” these days. Such as airlines, car manufacturers, retailers, restaurants, even networks and stadiums. Fortunately, more often than not, this is a good thing. It's only bad if it's greenwashing – it's bad for the environment and consumers, because of the companies that practice greenwashing. In recent years, many good companies have told their environmental story to the world and even some that don't but should. be. Some do it well; others don't know where to start or how to go about it. There are some tips on what a customer who is not experiencing greenwashing should look for. First, people need to know the company, which means looking at it as a whole, not just seeing the green ads. People can search for a comprehensive environmental story on their website. If there is no authentic information to validate the green claims promoted in the campaign, it is possible that you are being greened intentionally or by mistake. For example, consumer products make certain kinds of misrepresentations about their environmental friendliness, whether or not using a term that is wrong...... middle of paper ...... d on the label. The more experience you have in putting these tips into practice, the more instinctive they will become. And by making informed decisions and ensuring product claims are accurate, you can be happy with the choices you make and their positive impact on the environment. If more greenwashing means marketers are increasingly responding to the demand for sustainable products, that could be a positive trend. If nothing is done, greenwashing creates significant risks. Consumers will abandon marketers and manufacturers, and give up hope that their spending can be put to good use. Recent developments suggest that businesses should prepare for the new wave of measures. Greenwashing has become a buzzword among consumers and the media. Unfortunately, the rules are not always clear when it comes to responsible environmental marketing..