Foreword Mobile computing has enabled millions of people around the world to do whatever they want, anywhere and anytime. Whereas before you had to have at least a computer with an Internet connection to go about your business, consumers can now access their favorite websites using smartphones or tablets small enough to fit in their pocket . Users also have a choice of platforms on which they can access their data. The most popular by far are BlackBerry, Android, iOS and Symbian. This new trend has given rise to an entire industry based on creating small but powerful applications for mobile platforms. One of the most exciting apps on the market is Rippln, an advanced mobile app platform that allows common people to earn income using mobile apps. It is probably the first mobile computing platform that rewards users for building their social networks. It has the potential to become even bigger than Twitter or Facebook.We will learn about Rippln here.Chapter 1IntroductionRippln enables transparent and open access to social networks and brings a whole new business model for so-called eyeball acquisition . . With Rippln, mobile users will be aware of the impact of their social networks on the broader market and will be able to benefit from it. Transparency is key here because until recently, companies and their apps relied on the influence of their users' social networks. by growing their businesses through word of mouth, and this influence was never disclosed to individual users. Despite the added value provided by users, current business models have never been included in profit equations. Rippln seeks to bridge the gap between users and profit. This is a rare opportunity to capitalize on the middle of paper... devices running Android are purchased and activated daily. Mobile Advertising = Mobile Sales Industry experts also predict that advertisers will recognize the power and potential of mobile computing and position themselves to take advantage of the situation. Whereas previously a shopper had to go to a physical store to make a purchase, now all they have to do is go to an online store and pay using their card details. Mobile advertising seeks to bridge this gap by moving the progression of decision-making from the physical store to online ads, coupon apps, web banners, and in-game ads. Mobile video is also a trend that cannot be ignored and should be leveraged as an integral part of the overall advertising process. Finally, advertisers will begin to measure mobile performance, with the aim of targeting ads to specific categories of users..