Marketing goals will include an increase of 8% per quarter for recurring customers, a cost reduction of 9% per year in the customer acquisition category, each month we must maintain solid and positive growth. The financial goals consist of an increase and retail product sales of 10% per year and a profit margin of 4% per year. Crowning Glory's marketing mix consists of these techniques as we talk about advancement, marketing, pricing, and customer service. • Marketing and advancement: increased visibility will come from the location of the store in the shopping center. A targeted marketing campaign will also spread the Crowning Glory message to the public. This will involve visiting cancer patient facilities and distributing products to staff. We also sit down and explain our business to them with the goal of them passing our information on to potential clients. A 30-second advertisement will also be broadcast on local television channels. • Pricing: Crowning Glory's pricing strategy will be focused on an economical pricing model with other similar models.