Target Corporation, with the famous target logo, is known as the second largest discount retailer in the United States (behind Wal-Mart). The company was founded in 1902 by George Dayton, as Dayton Dry Goods, with the first store opening in Roseville, Minnesota. In 2000, it was renamed Target Corporation “to better reflect its core business” (Target Corporation, 2014). According to the main website, Target said its mission statement "is to make Target your favorite shopping destination across all channels by delivering exceptional value." , continuous innovation and exceptional customer experiences by systematically meeting our expectations more. Pay less. The company owns more than 1,700 Target and Super Target stores in 47 states and offers various products in its chain of stores, from daily necessities such as clothing, shoes, bedding, kitchenware, toys, pet supplies, computers, laptops, electronics, seasonal merchandise and groceries. (Target Corporation, 2014)SWOT Analysis: One of the most important aspects of Target's success is that the company has a clear vision of where to go and what to do. Even though it faced the difficult period of recession, the company came up with excellent strategies and shifted gears to adapt to the changing markets. One of its strengths lies in the strong brand image, which has been greatly built over the years. As a result, people still chose to visit Target despite the slowing economy, which affected consumers' spending ability. Additionally, compared to Walmart which competes primarily on low prices, Target has built its own market position by focusing on affordable yet fashionable products, in line with its brand promise "Expect more." Pay less.” The target logo has become one of the most recognizable symbols for many Americans...... middle of paper ......aviors. Additionally, coupon announcements or coupon booklets (like Costco's) to be sent monthly to members are something to consider. It's not only about advertising different Target products, but also about increasing shopping activities because everyone loves promotions. Continuing to expand your private label offerings is also a great way to reduce costs and generate more profits. As mentioned above, Target is also expected to expand its operations globally and diversify its brand to become a more dynamic retailer. Additionally, the growth and expansion of the online marketplace to compete with Amazon or Ebay's shopping experience could help Target reduce inventory storage costs while providing a more convenient way to shop .Works CitedTarget Corporation. (2014, 4). Retrieved April 23, 2014, from https://corporate.target.com/about/mission-valuesTarget Case. Target from “Expect more” to “Pay less »"