DATE:04/16/2014To,Philip Anschutz.Sub: Reasons why O2 is an innovation center.Hello,According to Henry Chesbrough, the definition of open innovation is l use of incoming and outgoing flows. of knowledge to accelerate internal innovation and expand the market for external use of innovation. Innovation essentially involves both the inflow and outflow of knowledge, which are the key characteristics of innovation. Some of the major examples of open innovation are industrial collaboration, academic collaboration, providing information to expert ideology are some of the rare examples of open innovation. But you have to be very careful because sometimes the benefits of innovation can come with high costs, so you have to be very careful when using it. According to Michael Shrivathsan, innovation is a process and one must be very careful when approaching it. Even according to some research, if you want your business to last longer, you need to manage innovation as a process. What exactly is the innovation process? or How to implement the innovation process in an Organization...