The best way to get what you want is to show why everyone needs it. George W. Bush explained to Americans why it was necessary to go to war against Iraq. How Bush achieved this was very complex. He first used ethos to get the audience to listen to him. Ethos is a call to ethics. Then he begins to introduce logos and pathos for greater effectiveness. Logos uses statistics and facts to prove a point. Pathos demonstrates emotional appeal. He structured the “State of the Union” address, delivered on January 28, 2015, to convince the American people why it was reasonable to invade Iraq. He used AIDS, health care, economic laws, and environmental concern to gain public trust. He does this because ethos is the main source that one must acquire to continue and persuade the audience further. In his speech, he repeats the words "American people" several times in order to make people more proud of their country (the United States) and to make them feel part of something bigger and not to than one. He expresses great pride in his people and country and gives labels to America to glorify it. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay George W. Bush begins his speech by saying that there are many problems that need to be solved. He talks about internal problems first and then external ones. He goes on to talk about what he does to fix them. This style of format emphasizes ethics. Through this process, he leads the American people and many around the world to believe that the intentions he presents are transparent and honest. He introduces many problems because he can find a solution and thus gain trust and credibility. Bush explains to his audience, to America and the rest of the world, the reforms he has called for in order to continue to grow the American economy, which ultimately affects the global economy. He expresses his intentions regarding the economy with kindness. Bush wants people to notice that he cares about them and the country. Bush says a strong economy is necessary so that ". . . every American child can read, write, and succeed in life. ”, (Bush 2), this line tells the reader that he cares about people and future generations, which makes him more “human”. In this line, he practices pathos. When addressing economic issues, he also applies the Logos. He says: . . This year, 92 million Americans will keep an average of nearly $1,000 more of their own money. » Bush presents statistics to demonstrate that he is working hard to make Americans' lives simpler and less stressful. The environment is important and Bush is trying to protect it. He says: “I sent you Clear Skies legislation that mandates a 70 percent reduction in air pollution from power plants…”. Bush uses statistics (logos) to prove that he is making the environment cleaner. He also uses pathos when he states, "I sent you a Healthy Forests Initiative, to help prevent catastrophic fires that devastate communities and kill wildlife...". Bush tells the public that he cares about the environment and that he is trying to emotionally appeal to the people. He also talks about the acts of help he has carried out in Africa for people suffering from AIDS. Bush says: “More than 4 million (Africans) need immediate drug treatment. However, on.