Since its first debut at the 2005 Super Bowl, GoDaddy has been releasing the most shocking commercials every year in a row. Racing driver Danica Patrick promotes Internet domain registration services on GoDaddy, which is known for its sexism and uses mostly pornographic images to avoid publicizing aspects of the business involving naked women. As the companies' approach increased attention and revenue, GoDaddy's ads caused waves of broadcasts featuring sexualized women in extremely humiliating scenarios in order to gain attention. Go Daddy, a private company, specializes largely in Internet domain registry. But the name "GoDaddy" instantly brings to mind scantily clad women rather than a web hosting service, which is exactly what the company was looking for. Before Danica Patrick's era as a celebrity, most of Go Daddy's early television commercials aired during prime time, featuring WWE Diva Candice Michelle. These ads featured “GoDaddy girls,” who wore skimpy tank tops and paraded around without any connection to the company. But the ads back then weren't as unpleasant as they are today. Even though the ads contributed to some sort of sex-related theme, they failed to capture the attention of viewers to become customers. The company decided to revamp its look by introducing the new face of GoDaddy, Danica Patrick, to attract new business. Patrick's first commercial, titled "Speeding", features Patrick being arrested by a policewoman. The cop, wanting to become a “Go Daddy Girl,” unbuttons his shirt and shows off his brand tank top. The GoDaddy company had a strategic plan in choosing this as their first ad featuring Patrick, not because it means relating to women, but because of the over-sexualized thirty-second sk...... middle of paper . ..... starting his own business, with the help of GoDaddy. This successfully showed that an advertisement could still be effective in gaining customers even with it. fully clothed women who don't pull suggestive stunts to attract commercial attention. Clearly, GoDaddy has heard complaints and taken significant steps to eliminate their reputation for meaningless and offensive ads, this may be proof that the uproar of the Internet can be used as a powerful tool. marketing tool for change and realizing that the Super Bowl is not controlled by the male gaze, but also by the female gaze. It looks like GoDaddy is ready to turn over a new leaf by launching an ad campaign that will move away from the nude. confusing models and stripteases. The new ads are more conservative and focus on the services GoDaddy offers, such as empowered, smart women starting a small business with GoDaddy on their side..