We are about to take a journey through history to discover something that changed and influenced the world's clothing style. When you look at the people around you, you will find that the majority of them are wearing jeans. In fact, most Americans wear jeans. He has surely become an icon of American culture. Now let's go back in time and see how, why and when jeans were invented. Levi Strauss and Jacob Davis are known for inventing jeans in 1873 (Wikipedia contributors). As we all know, Levi Strauss is famous for his clothing company called “Levi Jeans”. Levi Jeans are made from a fabric called denim. He had the idea of ​​inventing sturdy pants for gold miners in California during the Gold Rush. When he started out, he wanted to create jeans for the working class. It all started in Europe when Levi heard about a fabric called overalls when he saw the Italian Navy wearing this fabric. He discovers that this fabric comes from India. He liked that this fabric was washed and dried quickly. Additionally, this fabric makes the fabric strong and durable. When Levi returned to the United States, he decided to start his pants company. He met his friend Jacob Davis who told Levi about his idea of ​​using copper rivets to reinforce the strands of fabric in the pants to hold them together. Levi loved the idea and soon both were granted a patent for jeans. Their business boomed as they saw strong sales of jeans with growing popularity. Additionally, Mr. Calvin Klein is responsible for the growing popularity of jeans in the mid-20th century. Mr. Klein wanted to change the vision of jeans from a rugged cowboy look to more of an everyday item. He created the image of jeans as a comfortable everyday garment. They would think this person is poor or doesn't know how to dress. Although at that time it may have been a good way to think that way, now things have changed. Today, school and college students prefer to wear ripped jeans. This style suddenly appeared cool in people's eyes. It started with people wearing their old ripped jeans, back in the teenage punk era of the 80s. As the number of people wearing ripped jeans increased, so did the demand. In conclusion, the denim clothing industry is worth billions of dollars and has become the popular clothing style all over the world. Jeans have been around in the United States for a long time and it looks like they will stay in trend for a very long time. Works cited by Wikipedia contributors. "Jeans." Wikipedia, the free encyclopedia. .