Furthermore, we will attempt to critically examine the connection between McDonald's current human resource management strategy and its impact on the broader organizational strategy. One of the reasons we identified McDonald's as a good candidate for When looking at the influence of HRM strategies on broader organizational strategy is because they employ over 91,000 people alone 'in the United Kingdom and: "McDonald's is the world's leading foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each. day” (About McDonald’s 2014). According to BrandZ100.com, McDonald's is ranked 5th in the Top 100 most valuable brands in the world in 2014, and number 1 in the Fast Food category (BrandZ.com 2014). First, we will look at human resource planning which “is a process by which employers anticipate and meet their staffing needs” (Boddy, 2014). Typically, the starting point for such a process is to identify and address gaps in the organization. If finding new recruits is one option of such a strategy, reconfiguring existing resources could be another, strengthening the bond between the employer and the valued employee by offering internal promotions or introducing new policies in flexibility.