CHINESE FMCG MARKET: Life is getting tougher for foreign companies, but Coca Cola continues to thrive. Introduction: China, the fastest growing economy in Asia in all sectors of activity. China is a critical developing country. It has evolved enormously from organized economy to market economy after solid and strict knowledge of socialism, which is now transforming Chinese open organizations. After 1979, China combined change and open strategy, became a mostly socialist and partly capitalistic social order, since then, a few decades of improvement have been achieved by China through extraordinary efficiency in economic development and key management. In this article, I will display the recorded perspective, current situation and related future figures on Chinese FMCG advertising via PESTEL analysis. “PESTEL analysis is recognized as one of the essential devices to break down the natural impacts including political, investment, social and mechanical variables on the business. » (Porter, M., 1985) In this work, he will demonstrate the current Chinese economy and decompose it with the PEST device, to check if there are good commercial conditions to manage a business in China in a product context consumer goods like Coca Cola. The Coca Cola Company has done well, ignoring many problems in the Chinese market, continuing to prosper in its development, and contributing a lot of effort and money. Unlike many other FMCG organizations that have struggled a lot and are currently fighting to survive and thrive in the Chinese market, it would be a good idea to study and adopt Coca Cola's drills in order to open new doors of opportunities to succeed in the Chinese market. the Chinese market.Recently, Coca Cola has adopted...... middle of paper ......s and surpasses the United States in per capita consumption of Coca-Cola products. The authentic segment of Coca Cola is the most profitable. Coca Cola intends to maintain the market attractiveness and increase the company's strength by keeping the market research and R&D team on standby, to grasp new possible approaches and be ready to take on the challenges. The brand's consumers required huge investments, so the company intends to invest appropriately in promotions and maintain the relative strength and revenue of the company. Coca Cola's healthy segment is generating negative cash flow, despite market growth, requiring more efforts to overcome related issues. Coca Cola improved the market attractiveness and relative sales strength by introducing the Coca-Cola tea product. Light on handheld segment initially witnessed low market growth and low relative market share.