Marketing Ethics Definition Marketing ethics are the basic principles and values ​​that govern the business practices of those engaged in promoting products or services to consumers. This is a set of criteria by which moral principles are considered in the marketing profession and in the execution of an advertising campaign for a company and/or organization. Marketing ethics in global marketing practice In recent years, due to the internationalization of markets, businesses and production processes. , more and more marketers and entrepreneurs are faced with questions of ethics and social responsibility in cross-cultural contexts. The growth of globalization has increased the ethical and social responsibility of businesses around the world. Large multinational corporations often have more bargaining power than some national governments. Sometimes the annual turnover of these giant companies is higher than the GDP of some national governments, for example. General Motors' annual revenue is higher than Bangladesh's GDP (Bangladesh GDP: $104.92 billion, GM revenue: $135.59 billion (Business Insider). International markets In particular, those of countries developing and underdeveloped countries may be exposed to unprincipled marketing practices due to their lower economic potential, weak bargaining power, lack of legal framework and law enforcement to protect domestic businesses, consumers and society as a whole The problem of ethics is considerably more complex in the international market, as value judgments differ significantly among culturally diverse groups. 'ethics review The literature provided emphasizes the role of marketing communications in creating perceptions and influencing human behavior...... middle of article ......s which can be used to judge the ethical neutrality of a campaign so that it does not have a negative impact on any section of society.References:Reviewed Articles:1. Jonathan E. Schroeder and Janet L. Borgerson (2002) “Ethical Issues in Global Marketing: Avoiding Bad Faith in Visual Representation,” European Journal of Marketing, Vol. 36 Iss: 5/6, pp.570 – 5942. Jonathan E. Schroeder, Janet L. Borgerson, (2005) “An ethics of representation for international marketing communication”, International Marketing Review, Vol. 22 Iss: 5, pp.578 – 6003. Wible, Andy. “Everything is for sale: marketing ethics and perpetual dupes.” Business Insider: http://www.businessinsider.com/25-corporations-bigger-tan-countries-2011-6?IR=T#general-motors-is-bigger-than-bangladesh-18 (last accessed March 2 2014)