The case study highlights that Nike placed billboards in Chicago's South Side neighborhoods advertising its new sneakers endorsed by other African-American superstars. American. Athletic shoes cost between $50.00 and $125.00, which is very expensive in general, but especially for families in the neighborhoods where the ads were posted. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayChildren who lived in this area were affected by both gang violence and criminal activity; If they somehow managed to afford a pair of sneakers, they were hurt by other kids who attacked and killed them for stealing their sneakers. Spike Lee, Michael Jordan and Bo Jackson all claimed that wearing these sneakers would allow them to jump higher, run faster and encourage people from all walks of life to get along. Nike carefully chose who would portray them in these ads because they wanted them to be good role models and relatable to consumers. Although concise, the code of ethics is useful in assessing the ethical considerations of the study. It is written in the code that “advertising must tell the truth and reveal significant facts the omission of which would mislead the public”. However, Gordon et al. questions the code specifically because the industry has void and unproven claims and uses terms such as "award winning" when there is no direct competition, which is unethical. They define this as puffery – the technique used by advertisers to try to create meaningful distinctions in the minds of audience members between essentially identical products. Celebrities who claim to be able to jump higher and run faster in Nike brand sneakers may be true, but what are they also comparing them to: other brands of sports sneakers, tennis shoes or being barefoot? This may weigh on one's ability to perform better athletically, but they didn't make the comparison as technically as it would be unethical to assert. The code of ethics also says that "advertising containing testimonials should be limited to those of competent, thinking witnesses." a real, honest opinion or experience.” I highly doubt that a pair of sneakers will make you jump higher, run faster, and bring people together, not only because sneakers don't fit the laws of physics, but because the kids who wore those sneakers were shot and stolen. Regardless of physics equating how high a person can jump or run, people have proven that these sneakers don't bring people together at all. Ergo, the claims made regarding the sneakers were not true and were therefore unethical. The code of ethics is not helpful in assessing the ethical considerations of the study because it clearly states that the American Advertising Federation has not updated its code of ethics since 1984, making it almost obsolete. With the new stages and phases of media (and society), they are totally ignoring the evils of modern times by not ensuring to update the code. A lot has changed since 1984 and it's almost unethical to not have retained the relevant code from the time of the hanging...let's think about that for a moment. Communalism emphasizes the influence of society on individuals and maintains that values ​​are rooted in shared history and tradition. Nike was trying to make its sneakers the.