ContentIntroductionResearch objectiveResearch designResearch processData analysisResults and expectationsIntroductionUnderstanding that Australians have changed their favorites from V6 engines or light vehicles 6-seater to small or medium cars and small competitive local markets which has 66 vehicle brands, therefore, BMW must recognize the factors that affect the sales number of Mini Cooper. Therefore, pricing and feature satisfaction will be the topics to discuss. The key decision BMW faces due to this situation may be: what steps could be taken to effectively improve consumers' perception of the Mini Cooper and help set an attractive and competitive price. Objective of the Research The general objective of the study is to find out how to increase the number of sales of Mini Cooper. Therefore, identifying the following specific research objectives: Determine the quantity of car sold will be affected by the price decreasing or increasing tests by -/+10% or -/+15% Identify the extent of consumer reaction to new ideas or style that proves the integrated roof system, mini central control, research design, exploratory research that can help identify and clarify the decisions that need to be made and refine the research topic. A survey and secondary data study will be used to investigate the initial hypotheses. In addition to this, the independent variables would be income, customer taste, and experiences with car quality and satisfaction; the dependent variables would be customer loyalty and perception of BMW. Therefore, a personal interview and questionnaire will be used. BMW showrooms and the Chadstone Shopping Center car park will be the place to look for smaller cars, even if they want to maintain the light and air levels they are used to. Further study on this topic could focus on how to build customer loyalty and improve public perception of Mini Cooper.BibliographyCurran, E. 2013, Australian manufacturers need a much bigger currency weak, declares the minister; Australia's industry minister says car makers need Australian dollar around US$0.8000, New York, NYThurlow, R. 2013, Auto Makers Struggle in Australia; Industry struggles with cheaper imports and rising Australian dollar, New York, NYWhite, JB 2014, Life & Style: Build It or Bag It? --- Help carmakers solve their concept car conundrums, Hong Kong.UK: MINI reveals new 2013 Hatch model, Bromsgrove. Global Light Vehicle Roof Systems Market 2008 to 2028 2014, Aroq Limited, Bromsgrove.Ee, S. 2014, Plus Mini, Singapore.www.redbook.com.au