Research report on an investigation into the impact of naturally mapped interaction techniques on user learning and attitudesFor this research report, I decided to study a journal article that explores how computer interfaces have developed to simulate natural interactions impact overall user experience, user learning, and attitudes. This research was carried out by Jeeyun Oh, Harold R. Robinson, and Ji Young Lee and published in March 2013. Hypotheses The research involved presenting two specially developed user interfaces to human participants: an electronic magazine with a page-flip function where Users can flip, loop and drag pages with the mouse, and with the buttons to change pages. Researchers have proposed two main hypotheses and several other hypotheses that follow from the main two. The first hypothesis H1 states that the leafing function will positively influence recall memory and recognition of website content. H2 is similar, but claims a negative influence. Other hypotheses that follow assume that the flicking feature will increase the feeling of familiarity (H3), increase liking of the website (H4), increase interaction with the content (H5), lead to increased perception of credibility of the content (H6) and increase behavioral intention towards the content (H7).ParticipantsParticipants were randomly selected undergraduate students at an American university. Participants participated in online research about the university. Methods A professor offered extra credit to his class if we participated in some sort of online survey. Of course, most of the students accepted the offer. I came to the computer lab. I was provided with a hyperlink which I followed. An online questionnaire appeared on the screen. I......middle of article......gazine, I'm sure I would never think about the possibility that this is research on recall and memory. I would probably feel like National Geographic is trying to evaluate possible new forms of their magazine. It would be fun to flip through the magazine thinking I was seeing a test of a whole new form of NG, but I'd probably bore the issue's subject matter. Since I would need to answer questions about the content, I probably would. I guessed there was interest in how much content I can remember, but I wouldn't be able to relate it to the study's hypotheses. Works Cited Oh, J., Robinson, HR, & Young Lee, J. (2013). Page flip or click: the impact of naturally mapped interaction technique on user learning and attitudes. Computers in Human Behavior, 29(4), 1334-1341. do I: http://dx.doi.org/10.1016/j.chb.2013.01.011