Papa John's pizza is not subject to a multi-production strategy which is the course of action the company uses to compete in different product markets. Papa John's focuses more on pizza and perfects a pizza that customers will love and enjoy because it's their model. Their mission is to create superior brand loyalty for their pizza. Key strategies involve hedging and vertical integration by negotiating with suppliers to purchase products at a lower price and arranging agreements with suppliers to purchase key resources to sell at a lower fixed cost to improve profitability . Vertical integration will be important to maintain higher quality as global expansion progresses. This will also create entry risk and barriers to entry for new and existing.