Internalized racism is a problem we will always face in a cross-cultural world. The University of Western Australia describes internalized racism as self-hatred or disapproval of one's own racial group due to lack of white characteristics (2014). Our ancestors paved the way for viewing race as a hierarchical system. Media and advertising were deeply used tools to ensure that people around the world understood where they fit in the hierarchical system. Because the hierarchical system seemed so important, membership in the correct social group prompted people to answer the question of whether they were black, white, or other? In the 21st century, people do not just decide what race they are classified as, but a person's actual ethnicity or culture is recognized. However, we still see references to a system of racial hierarchy set up for us hundreds of years ago so that people had the comfort of belonging to an "in-group." But have people ever felt comfortable being subjected to ignorance and racism? How much of this hierarchical system was because people faced racist ads and incitements to white superiority from the media industry? This essay will explore the idea that racism in the media and advertising industry causes individuals to experience internalized racism. Specifically shown in actress Lupita Nyong'o's award acceptance speech and in 1884 with the Pears Soap advertisement based on the White Elephant racial purity controversy. In 2014, Lupita Nyong'o accepted an Academy Award for Best Supporting Actress in the film 12 Years a Slave (Pulver, 2014). Lupita also won the award for Best Breakthrough Performance at the seventh annual Black Women in Hollywood Luncheon. In Lupita's acceptance, middle of paper, used by the racist values ​​upheld by the advertising and media industry in New Zealand. Considering all the examples presented, it is obvious that racism manifested in the media does indeed cause racism. The media has continued to make individuals confront this problem throughout centuries of society living under the guise of race as a hierarchical system in order to feel like they belong to a group. From more recent examples, like Lupita Nyong'o's acceptance speech, it is evident that this system did not provide belonging or comfort, but rather confronted people with self-hatred and racist thoughts toward their own breed. The example of the white elephant in London raises many cross-cultural questions, but the fact that its controversy has sparked Europeans' concern about the safety of their skin color shows the extent to which the media and broadcasting industry advertising is influential..