When I asked those around me what they thought of these advertisements, I was very surprised by the answers I received. The most popular response as to why this was an acceptable form of promoting anything was "Well, that's just how they do it." or “Sex sells,” but I still couldn't understand what the media was portraying as women. It seemed to me that I was the only one who found these advertisements abnormal, and that was all. Everyone I asked about these ads never questioned why they could be fake and viewed them positively because they fit the demographic these ads are aimed at: average, straight, cisgender men. And that's exactly the problem. Once men accept the objectification of women as their reality, it becomes completely normal. Over time, this accentuates the regression of women's rights and promotes rape culture. Since these ads portray women as mere objects of desire for men's pleasure, this highlights the second idea of ​​rape culture, that women are treated as just another object of masculinity..