Alibaba CaseGiven the facts of the case, describe the reason behind Jack Ma's choice of the name Alibaba and explain the impact of this name on the success and growth of the company. .Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayJack Ma found that Alibaba's story was well known to people all over the world and was spoken almost every day. the same way in all languages, and it already had worldwide recognition, which is why Ma used it as the company name. and from a symbolic perspective, words with strong, specific connotations, associated with an aspect of a company's position, have a lot of power. As the name is well known, it benefits Ma's start-up, people can easily remember the company and spell it, the story of Alibaba and 40 thieves becomes a great free tip for the company worldwide. Alibaba's business has been significantly expanded. It became the world's first large-scale collective website, search engine and e-commerce company as an Internet company. After the merger, Alibaba's business expanded to the portal and search fields and realized the development of corresponding business diversification. Yahoo China's search capabilities have allowed Alibaba to expand its reach by acquiring business in the face of competition from search engines such as Google or China's leading search engine, Baidu. At the request of Chinese security authorities, Google provided Shi Tao's email account, login records and email contents to help Beijing police convict him. Yahoo was the first American Internet company to enter China. In order to maintain its position in the Chinese market, it not only suffers online censorship from the Chinese government, but also plays a facilitating role in cases such as the Shi Tao affair. Shi Tao's case is likely to arouse concern among Chinese Internet users, since Yahoo and Alibaba have merged, Yahoo's action may have affected Alibaba's reputation. For this reason, relations between Alibaba and Yahoo quickly deteriorated. Alibaba's main target market group is small and medium-sized businesses. It defines a unique business opportunity that not only emancipates the productive forces of small businesses, but also offers much more. diversified consumption choices for consumers. “The flagship site, Alibaba.com, is large and offers a wide variety of products ranging from red onions to red dump trucks. On the site, businesses can search by product or country, view photos and details about various products, find company contact information, and in some cases even take a virtual tour of the company. The site is easy to navigate and offers sellers the opportunity to showcase their products to the world. » Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Alibaba's main target market is small businesses. not customers, they provide a platform for small businesses with a large number of customers, which is why it is classified as a B2B business. The strategy used by Alibaba aims to provide excellent quality of service to sellers and buyers, introducing easier ways of doing business for sellers and creating an excellent shopping experience for buyers. In the future,..