Both authors made the deliberative decision to uncover the unconscious phenomenon that controls and affects how people interact, make perceptions, assumptions, and even decisions in life. Most of these prejudices that people tend to have towards other races are shaped and reinforced by one's environment and experiences. So it is important to expose these biases in order to grow as a society and extinguish white privilege. Unless America is prepared to face the truth about existing prejudices, racial tensions and impacts will continue to grow..