He argued that reinforcement does not function simply as a mechanism, but is the provider of information about the next reinforcement to be given once the behavior repeated. Bandura emphasized that for the individual to repeat pleasant behavior, it must include their intellectual processes. In this sense, Bandura agreed that the environment causes behavior, but that behavior can also cause the environment. This theory believes that personality does not exist and that our traits are just cognitive strategies or things we do to get the type of reward we want. The advantage is that behavior or “personality” can be manipulated by different reinforcement programs. The downside is that the theory does not believe in personality but rather that we simply react cognitively to situations. It's almost like creating a cognitive dissonance between the body and