Performing a SWOT Analysis on AppleAndreia FieldsGrantham UniversityTo be successful in any business, you must follow a series of steps to see if the product or service you are offering is viable on the current market. . A SWOT analysis is used to determine the strengths, weaknesses, opportunities and threats that a business would face. In this article, the focus will be on a SWOT analysis of one of the largest and most successful companies of our time, Apple Inc. Apple is a billion dollar company and is so far the one of the most famous companies. Why then? Apple has done some of the most brilliant marketing campaigns. but as with any business or product, there is always room for growth and change. The first part of our SWOT analysis concerns strength attributes. What has Apple done successfully? Well, for one thing, they offer products that almost everyone in every family can use. You have the very popular Iphone, Ipad, Ipod, Mac books and Ihome products. Their processing speeds are among the best. Apple has successfully promoted a lifestyle beyond the products it makes. They have created mini versions of their products as well as implemented apps that kids can use so parents can easily turn their device into a kid-friendly tool. Another popular and lucrative product is iTunes. iTunes has become the most popular way to stream music, replacing the need for CDs. Artists in the music industry are now more focused on their sales on iTunes than on traditional music, on the scale of the Billboard ranking for example....... middle of paper...... ion, Apples is a force to be reckoned with without a doubt. They will continue to be leaders in their sector. It is also possible to develop better quality products and more innovative products. As mentioned in the introduction, Apple still has a long way to go. “To be number one and stay number one, you have to create originality.” Apple must adapt to changing times to remain a leader in portable electronics. Apple has secured the technological world and can continue to lead with the most precise, convenient and fastest electronics. Apple succeeded because of its vision which was a dream and most people would call it “the American dream of technology”. ReferencesShaughnessy, Haydn. (February 8, 2008). Solving Apple's innovation problem. Accessed March 30, 2014 www.forbes.com/sites/haydnshaughnessy/2013/02/08.