All over the world, millions of people start their busy day with a cup of coffee. It is a staple and often an addiction for those living in modern society. People rely on the caffeinated miracle drink to help them in their everyday lives. With such high demand for coffee, it's no surprise that the industry is worth $100 billion worldwide (businessinsider). Coffee is grown all over the world and many countries rely on this beloved bean as their primary source of income. After crude oil, coffee is the most sought-after product in the world (businessinsider). Lower-class countries are generally the producers of coffee beans, and industrialized countries are the main consumers. Cafes are the fastest growing niche in the restaurant industry (businessinsider). This is no surprise given that a Starbucks or Pete's Coffee can be found on every corner. Brazil is the leading producer of green coffee beans, followed by Vietnam, Indonesia, Colombia and Ethiopia (“Coffee: Global Markets and Trade). Taste characteristics such as flavor, acidity, body and aroma distinguish different types of beans. (Castle, Timothy James). These characteristics are defined by the area in which the grain was grown as well as how it was processed. The two main types of coffee produced are Arabica and Robusta. Around 100 million bags, or 76% of all coffee consumed, are roasted. and ground. Instant coffee comes in second place with 31.1 million bags sold each year. Instant coffee is freeze-dried coffee powder or spray-dried powder. Decaffeinated coffee comes last in the single-digit percentile of each country's coffee consumption (Coffee Exporters' Guide). ).OriginsEthiopia is the birthplace of coffee. It was known as the ancient Abyssinian land of...... middle of paper ......adget Mr. Coffee Through clever marketing tactics, Mr. Coffee kept it going. becoming the best-selling coffee machine by selling more than 40,000 units per day. 1987 was the year of Starbucks and the start of the coffee industry revolution. Howard Schultz, owner of Il Giornale cafe, was a firm believer in selling not only coffee beans, but also coffee drinks. He bought Starbucks for around $3.5 million and changed all of his Il Giornale stores to Starbucks. Schultz was on a mission to make Starbucks everywhere. A new store was opened every day all over the United States and other countries. The new brand crushed competition from Mom and Pop as well as other coffee brands. This huge expansion began in the early 1990s and continued into the 2000s. It focused on maintaining the original values ​​of selling whole rather than pre-ground coffee beans...