In the introduction to Material Cultures: Why Some Things Matter, Daniel Miller describes the book as part of the second stage in the development of material culture studies. The first step was the recognition by writers like Appadurai and Bourdieu as well as Miller that material culture is important and worth studying. The second step is the argument made in this book: it is crucial to focus on "the diversity of material worlds" without reducing these material worlds to symbols of "real" social processes or enclosing them in sub-studies of similar objects. The importance of things has already been noted; this book aims to study “why some things matter” more than others and in particular contexts. Miller claims a focus on the objects themselves which does not “fetishize” them: What we can consider unique to our approach is that we remain focused on the object. object that is the subject of investigation but in a tradition that prevents any simple fetishization of material form. Indeed, we believe that it is precisely studies that are rapidly shifting attention from the object to society, in their fear of fetishism and their apparent embarrassment at being, so to speak, caught looking at mere objects , which retain the negative consequences of the term “fetishism”. .' It is for them that Coke is only a material symbol, the banners stand in a simple moment of representation or the radio becomes a simple text to be analyzed. In such an analysis, the myriad diversity of artifacts can easily be reduced to generic forms such as “text,” “art,” or “semiotics.” In such approaches, it is not only objects that remain fetishized but also, as Latour (1993) has argued regarding fetishism in debates about science, it is the idea of ​​“society” as . ..... middle of article ......music is a good example. Besides the auditory experience of listening to music, there is the physical experience of the bass vibrating your body; this feeling is directly linked to the nature of the medium through which you listen. The stereo with four speakers or the kitchen radio are also important elements. The CDs come into possession carrying, in addition to the music, artistic covers, printed lyrics and thanks to the families and deities of the musicians involved. Things are multivalent, and things are made of other things and attached literally and figuratively to still other things. And I think it's worth looking a little more carefully at these objects and all their physical and sensual attributes. This fear of objects does not seem to have entirely disappeared; there is still a tendency to quickly shift towards the social and symbolic valences of these sensual experiences.