Asia, Africa and Latin America have all been influenced by the transmission of Western cultural values ​​through direct and indirect contact. Through colonization, Asia, Africa and Latin America were particularly affected, as Western values ​​were imposed on populations through colonial onslaught. At this time, traditional cultural activities declined and stagnated in the face of Western conquests. The attitude is much the same today as it was then: "However unpleasant the 'medicine' may be, it is worth it for 'backward' people to become like people in the West." (Haviland, 2008). changed the cultures, economies and religions of the countries mentioned above. Driven by the desire for material gain, the dissemination of religious beliefs and territorial expansion, Westernization had a direct impact on colonized countries. With the conquest of the Inca and Aztec empires, Spanish influence spread from Mexico to South America, while a growing market for new foods such as tea, coffee, sugar, rubber, Tin and oil stimulated trade and colonization in parts of Asia. Latin America has been used as a source of labor since the Spanish conquest and assimilated into more dominant cultures. After nearly three centuries of European rule, Latin American countries gained independence and yet indigenous peoples remain the poorest and least represented group. In recent years, Latin America's indigenous peoples have awakened as movements led by activist peasant leaders participated in and led the political changes that toppled Ecuador's democratic president. In Asia, the colonial impact is found in schools as English was favored in education, economic policies generated long-term changes in the cultural, economic and religious structure of the country. the colonized countries and indirectly affected the countries with which trade was established. Positive effects have been improved modern infrastructure, living standards and technological advancements, while negative effects include loss of cultural identity, disease and repression of indigenous peoples. (November 17, 2010). Retrieved June 3, 2011 from Country Profile: Nigeria: http://usaidlandtenure.net/usaidltprproducts/country-profiles/nigeria/country-profile-nigeria#topHaviland, WA (2008). Anthropology: the human challenge. Belmont, CA: Thomas Learning. USAID: Nigeria. (June 1, 2011). Retrieved June 8, 2011 from USAID: http://www.usaid.gov/locations/sub-saharan_africa/countries/nigeria/