Dove soap is more than just a bar of soap. Dove products are designed to help individuals rediscover their inner beauty, something that soap cannot wash away. Leading a happy and healthy life depends on happiness and self-confidence. With over “80% of the world’s population unhappy with their appearance” (Ross), this topic is difficult to discuss. This Dove ad shows that self-confidence and discovering your inner beauty leads to a happier life, filled with love and happiness. Dove is a soap company that has produced a wide variety of different products such as hair care, body washes, and deodorants. According to their website, Dove's goal is to "[build] positive self-esteem and [inspire] all women and girls to reach their full potential." [Making sure we build] a movement where women everywhere have the tools to take action and [to] inspire each other and the girls in their lives” (Dove). The dove symbol is a dove bird. This bird is a symbol of serenity and beauty as well as elegance and grace. In the trade, men and women, old and young are brought into a large room. The room is divided into two sections. From the camera's perspective, ordinary people sit to the right of the curtain and an FBI sketch artist sits to the left. The cartoonist, Gil Zamora, trained at the FBI academy in 1993. He worked as a crime artist from 1995 to 2011. At the start of the commercial, a woman with long blonde hair named Florence begins talking to the camera. She tells us what the group was told to do before the interview. She says: “I showed up at a place I had never been to and there was a guy with a drawing board. I didn't know what he was doing, but after several questions, I was able to tell that he was drawing me. The artist doesn't do... middle of paper... what are you saying? This is the last question asked of the audience. Throughout the commercial, Dove describes the idea of ​​being satisfied with one's beauty. We see that soap cannot erase what we are given, but it can help you regain your true beauty. We remind ourselves that we are our own harshest critics and that this self-criticism can unfairly impact the choices we make. Ultimately, this awareness challenges us to view our “weaknesses” as strengths and live the happiest and freest lives possible. ® Skin care, hair care, body washes, lotions and beauty tips. Dove and Web. December 05, 2013.DoveUnitesStates (Poster). "Dove Beauty Sketch". Youtube. Youtube. Nd. Internet. December 8, 2013. http://www.youtube.com/watch?v=XpaOjMXyJGkRoss, Carolyn C., MD. “Why do women hate their bodies?” PsychCentral.com. Psych Central, nd Web. December 9. 2013.