In a booming economic market, advertising industries convey to consumers the idealistic values ​​of wants and needs for a product that people like. In most cases, the characterization of women in local advertisements depicts negative and sexual acts. One particular advertisement that contributes to the deception of women is the Body Language Sportswear advertisement. By basic and discriminatory messages which often retain the individual's attention. The advertising agency entertains, persuades and influences people and sends subliminal communications. This advertisement convinces the audience by promoting essential mixtures of visual representations of unrealistic body images and perceptions that affect young adolescents. This creates a relationship between the subject and the object. The connection between the two builds identity. In addition, economic, social and cultural components are linked to it. So, essentially, people define themselves through the products they value the most. The purpose of this advertisement is to promote products in which people are unconsciously affected by their emotions. Generally, it can impact a person's psychological way of thinking. This can lead to a loss of self-esteem, which can be reflected in their personality trait. These advertising companies are very controlling. In other words, even the smallest products they market play an important role in an individual's needs. Advertising subtly promotes a stereotypical female image based on objectification and increasing consumer demand, accompanied by mediated merchandise to sell and influence viewers. The average person watches three thousand advertisements a day. The advertiser's intention is to create a successful image, with the woman to deliver the...... middle of paper ...... body representation is perfectly represented in today's contemporary culture today. There is no doubt that body fat is a controversial aspect among the female population. The ad does this for many purposes, as previously stated. Bocock demonstrates that the reason women consume a large amount of goods is due to the multiple ways in which these products can correspond to how they feel. Women in particular buy Body Language Sportswear to give it meaning or emotional attachment. The advertiser uses celebrities mentioned above to represent these images. In return, the advertising agency not only makes profits, but also expands its mass production. Brands like this will eventually skyrocket through market expansion. As a result, this advertisement obviously presents the ideological and theoretical values ​​of marketing strategies intended to mediate people.