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  • Essay / Threat response, using crisis situation...

    This report clearly provides a logical sequence on how the theory of situational crisis communication produced by William Coombs in 2007 can be used to control crisis management effectively. The report also clearly shows the steps taken by News of the World/News Limited to let the crisis lead to excessive loss of reputation leading to business closures. By adding case studies to this crisis model, it will further improve the guidance and reliability of appropriate management.