This mission requires the development of a marketing flyer plan describing the main offers of XYZ Construction INC. This flyer will be used to inform potential customers about the accommodations offered by the company. A marketing plan can be simple; it simply has to be consistent (Schulaka, 2011). XYZ Construction Inc. carries out horizontal construction work, including roads, airfields and bridges. The company is headquartered in Denver, Colorado, and has 16 field offices in 11 states. The workforce includes heavy and light equipment operators, civil engineers and project managers, as well as administrative staff at headquarters and support staff in the 16 field offices. The company has 2,300 employees year-round and will reach an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that began as a family business in the 1950s. The current owners have decided it is time to transform the company from privately owned to publicly owned and are planning its introduction in stock market (IPO) in 12 months. (NCU, 2014)To ease the transition over the next 12 months, the company owners hired Heather Romine, a private consultant, to help them compile and analyze key business information needed for the introductory event on the stock market. Ms. Romine is responsible for helping business owners better understand aspects of marketing, management, business ethics, global dimensions, accounting, finance, economics, law, information management, research, leadership and commercial integration of the company. (NCU, 2014)Marketing for XYZThe timing of an IPO is crucial. Over the next twelve months, XYZ INC. plans to open its doors to become pu...... middle of paper ......, & West, P. (2012). Beyond the Like Button: The Impact of Simple Virtual Presence on Brand Ratings and Purchase Intentions in Social Media Settings. Journal of Marketing, 76 (6) 105-120. doi: http://dx.doi.org/10.1509/jm.11.0105NCU. (2014). Activity 2 Marketing Flyer Plan. Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=SKS7000&learner_course_id=338593Rosencrance, L. (2014). Is the Internet of Things bad for your business? Daily business news. Retrieved from http://www.businessnewsdaily.com/5996-how-smart-devices-could-compromise-your-business.htmlSchulaka, C. (2011). The marketing miracle solution? Keep it simple and consistent. Journal Of Financial Planning, 24 (3), 30-33.WBDG Profitability Committee. (2012). Profitable. National Institute of Building Sciences. Retrieved from http://www.wbdg.org/design/cost_effect.php