Table of ContentsFuture MarketCompetitionLarge Business CompetitionLarge Business StrategiesSales ProjectionsPotential Customers, Clients and Contract SourcesConclusionsThis article aims to analyze the market in New Zealand which may provide an opportunity for one of the brands TFE venture into. The hotel and hospitality industry is a lucrative industry in Australia, Sydney and New Zealand. It is once again experiencing tremendous growth as these countries are excellent tourist destinations. Vibes Hotels, just another TFE brand, strives to provide quality services to our guests and we are planning to go beyond the sea to New Zealand. (Wong and Sohal, 2003, 63) Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Industry analysis is an important aspect in identifying the feasibility of our expansion idea. This is an analysis that will draw on the economic situation, market forces and other factors that will be part of our decision-making process on whether to venture into the country or not. There are several places we could try to base our business, but in this case we will use Auckland. Auckland is located just on the outskirts of a major tourist city and right next to this country's beautiful island bay. (Willmot and Cornit, 2003, 32) We identify that the surrounding locations will provide an excellent tourist destination and therefore could be a game-changing business considering that relocating and therefore marketing our business is quite simple. Industry Description Hospitality, Leisure and Tourism is a mining sector. If we do an analysis, we identify that in 2014, this sector alone employed approximately two hundred and four thousand employees who worked in full-time services throughout New Zealand. It represented eleven billion in market capitalization, or 4.8% of New Zealand's gross domestic GDP. product.With such information we can see how important this industry is to the country's economy. The current market dynamics are favorable for any business in this field. This simply means that hostels that align with this industry could simply fit into the system. Their extensive experience in this area could provide an excellent platform for success (Keman, 2001, 566). Their construction and hotel design are far superior, and even the operational services deserve recognition. Their management is first class and admirable. They have their unique services like end-to-end in-house development solutions. Based on their experience, they have been in the industry for around 50 years. So it goes without saying that quality and incredible services go hand in hand with experience. (Sharp, 1997, 563) Their hotel development can be attributed to this experience which makes it possible to generate returns on any investment among the best on the market. the current marketThe current aspect of the market is quite interesting. We use different models to perform the analysis. The market in question here is the Auckland situation. Auckland is known to be the ideal location. It is one of the most visited places, and this is true for both conference attendees and international tourists. It is known for hosting many events and is therefore a good deal when it comes to accommodation. This is where Hotel Vibes would come in. The hotels are quite stylish hotels that provide excellent platforms on which guests canconnect with their colleagues, their loved ones, the region and furthermore with their work. (Hotel, Tourism & Leisure Outlook, available at www.horwath.co.nz/hap June 2005). The rooms themselves have great indoor social areas and bright break rooms, the food and drinks are plentiful and the place is just incredibly amazing. The focus is on new and local wellness options that come with well-connected conferencing platforms. As we have seen, demand is high because services and environments that are conducive and lucrative are in high demand. Such growing needs left little room for future expansion (Sharp, 1997, 453). The chart above shows how the current market scenarios of the industry in New Zealand. It is obvious that the tourist hotel sector is making a lot of progress. Other sectors only account for a small part of the economy. This indicates that a good speculator could take a chance and venture into the tourism industry. Models such as carrier models are used to describe the external industrial scene. The external analysis is carried out to explain the profitability of the industry and the competition with the respective competitors. We need to carry out our analyzes on the current market dynamics and the major recent activities of the competitor. To evaluate the external part of the industrial analysis, we use the Porter model to explain the average industry prices and costs, as well as the average industry profitability, which could be perceived differently using the four forces following: substitutions, rivalry, buyer power, supplier power. Substitutes are close options that could be used in place of the product or service we offer. Rivalry involves external co-competitors in the industry we are competing against to have a higher market capitalization. Buyer power should be a critical element to analyze given that it is the primary reason we do business. Those who supply us may or may not be powerful. Powerful suppliers may be more demanding in their terms than other less powerful suppliers. In addition to the above forces, there are other factors that are not considered a force. These include industry growth rate, technology and innovation, government and its complements. Future Market As stated earlier, the future of hotels, accommodation and hospitality facilities looks bright. Indeed, the tourism sector seems to be growing day by day. Lately, housing has become scarce. This was seen as the first setback to growth, both for domestic tourism markets and international tourism. This scarcity of accommodation capacity has paved the way for a sharp growth in prices charged for accommodation in many places, which has pushed tourists, especially domestic ones, to participate in tourism. This even led the domestic tourist to choose other places. This is therefore a problem that could be solved by greater market entry, which therefore allowed for much greater speculation about the future (Shoemaker, 1999, 56). It was reported that over the previous three years, the country saw tourism return to the place it occupied in the early years of the 21st century. In October 2015, more than 3 million visitors were welcomed, compared to 2.6 million the previous year and around 2.6 million three years earlier. However, the growth in the number of overnight stays took place in previous years, after some adjustments to the conditions. This shows that if only hotelsVibe could offer friendly terms and payments, then they would be likely to enter the scene and regain an unprecedented market share. The charts below show that there is some future for this industry when considering trend and history. A recent study shows that the profitability of hotels and catering establishments in Auckland, without taking into account fixed costs and management fees, has increased significantly. approximately 34% to 36% in total revenue accounts. This was driven by extensive work on commercial profits in departments as well as well-controlled overheads (Hotel, Tourism & Leisure Outlook, available at www.horwath.co.nz/hap June 2005). In March 2005, the study showed that there was a 62% increase in the number of residences in Auckland, which was well above the total of 42% occupancies recorded in the country. In fact, to add some spice to the idea that Auckland might well be a place comparable to places rich in combustible minerals is the fact that the people who resided here were too far removed from those who resided in other places. This is clearly indicated by the fact that it held approximately 72%, followed by other towns such as Manukau and Papakura which held 56% (www.aucklandnz.com). Again, in terms of hotel occupancy, Auckland still beats other cities with a good number. This simply means that it is a great place to invest for Hotel Vibes. A more in-depth study this time from consultancy Horwath Asia Pacific showed that profit is expected to improve in coming years in New Zealand. Indeed, there was no speculation about entering the market. And what does that mean. This simply means that if someone like Hotel Vibes manages to get into the industry, they will take the lion's share. Lest we forget another important step; previous campaigns like “100 Percent Pure,” a campaign in New Zealand that will help the tourism sector. Expectations for the country's economic growth of around 2.9% could not go unnoticed. The Minister of Tourism clearly cited the fact that these are factors that could lead to an increase in demand for hotel rooms in the region. This is the idea that the market will definitely see good times in the years to come. Competition Competition from industry co-members is certain, regardless of price. Competition is not necessarily a bad issue. It is through competition that we can achieve greater things that we probably could not have achieved. Again, it is through the same thing that we can grow. This means that vibe hotels will have to face the music. Sometimes it can be crazy. In fact, call competition a necessary evil and I won't question it. In New Zealand, research has indicated that the growth of new forms of accommodation has exploded and many international and domestic companies are poised to step in. and backpackers. An accommodation investment consultant said there would be more international hotel operators coming from outside and from Australia. So competition is expected to pour in from all corners, and so we have to dress for the occasion and rehearse well for the fight. But we are anyway well prepared since many positivities are our great name and heritage. Competition from large companies However, on the question of competition, strong interests have been shown at the international level by large..