For example, the classic advertisement for detergents shows a housewife satisfied with even whiter laundry; perfumes present perfect models; and cars navigate through beautiful traffic-free landscapes. Many advertisements contain unexpected details or extend simple ideas to make them more complex and complicated (Reinartz 108). A good example is a commercial for Wrigley's 5 chewing gum, in which a man is immersed in tiny metal balls that bounce off his skin to represent the tingle one feels when chewing gum. The dimension of creativity involves mixing or connecting normally unrelated objects or ideas. Advertisements with a high level of creativity contain engaging verbal, visual or audio elements. As a result, consumers often view advertisements as part of the art rather than as an obvious selling point (Reinartz