As competition between companies becomes more and more difficult, they must apply all available techniques to strengthen their position, conquer a new audience and stand out from the group. One of these approaches is to create an excellent corporate image. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The positive image of the organization increases its competitiveness in the market. It is proven that it attracts new markets and accelerates sales thanks to an effectively implemented corporate image policy. This type of policy requires the development of plans, implementation and compliance, which work through four different channels: Visual: formal attire, behavior. Verbal: speeches, public appearances, interviews, articles, business correspondence, ability to convey communication over the telephone. Behavioral: legal and moral, behavior in general. Context: relationship with other images of the company, which influences the image of the organization as a whole. Clothes describe a person without words. From the way we dress, conclusions are drawn about our personal traits, our social reputation and our state of mind at work. “Don’t judge a book by its cover,” unfortunately in today’s corporate world that is precisely what is happening. crucial to delivering the right message through our image. Personality, social reputation and state of mind at work are some of the dimensions that our image represents of us, the same goes for a corporate identity. The worker's mindset, dress code and company culture determine how customers perceive us. For example, seeing a person in a luxurious, well-tailored suit, we equate them with greater abilities and positive traits, instead of wearing faded jeans and a t-shirt. This is one of the laws of the psychology of perception. This should definitely be taken into account, especially in a business where achievements depend on the ability to present yourself properly. Clothing as a means of business development is reflected in this concept under the name "dress code". The dress code is part of the corporate culture and corporate image. A fundamental element here is the need to preserve the professional image and reputation of the company. In this context, the dress code is THE way to stand out from the competition, to express a professional commercial approach and quite simply good taste. The second characteristic is the proven ability of the company's dress code to positively affect the mood and attention of employees at work. “If people come to work in informal clothes, their mood will also be informal, and in our workplace, that is not appropriate. What we do, in any case, should not be informal, we should try to be excellent in everything,” says one of the managers of a large multinational company. Another vital function of the dress code is its ability to unite employees and foster cohesion. band. When employees' appearance is governed by an equal set of guidelines, they experience a part of a whole and gain a sense of belonging. This type of transformation can be very important when a group is working to achieve a common goal. The clothing guidelines of many companies, as well as large multinationals, exist either as unwritten rules in the minds of employees or as oral explanations from management about colors,..