Have you ever had the perfect outfit but couldn't find the perfect shoes and accessories? Or have you ever found the perfect shoe but, after getting all excited, the store didn't have your size? The Diva In You is a company that will take pride in solving this annoying dilemma. The Diva In You is a company that offers quality and fashionable women's shoes and accessories at an affordable price. Our selection will include a wide range of different shoes, from sandals to boots to flip flops, from casual to formal. The Diva In You is an online store that will be able to serve customers 24/7. At The Diva In You, our target market is all types of women. I will not target a particular demographic area since the products I sell will be online and I would like to reach as many consumers as possible. Since I will offer all types of shoes from beach wear to formal shoes, there is no need to target a particular area to market to. Target Market We have shoes that are aimed at your typical career woman, which would be a nice comfortable shoe that can carry a woman's load for 8+ hours. We also have shoes for the mom/mom in you that will be fashionable, comfortable, and will also take that customer through errands, soccer games, and trips to the grocery store. A woman normally wears many hats, after working and taking care of the kids we have the perfect shoe for nights out on the town. After all that, you're probably wondering what our prices are or how we're going to beat our competitors. After shopping at different shoe stores, I found that there are few places that sell quality shoes at a fair and affordable price. Below I have listed the type of incompetences I have found among my competitors: 1....... middle of paper ...... from a retailer who was recommended by a friend instead of a random company. In addition to promoting on Facebook, I will send a mass mailing as well as a mass email. I will use banner ads that are cost effective. Banner ads will lead to an increase in revenue for The Diva In You and, at the same time, we will reduce marketing costs. Additionally, banner ads will provide direct traffic to our site, which will generate additional sales. Using banner ads is the best way to establish the brand (The Diva In You) on the Internet. Domain Name Selecting the perfect domain name is very important in defining your brand name. Below is a list of preferred domain names starting from the most preferred name to the least preferred domain name.• www.thedivanushoes.com• www.divashoes.com• www.shoes4adiva.com• www. divastyleshoes.com