Marketing has changed a lot since the development of conventional methodologies. Nowadays, conventional marketing is just a choice for businesses, unlike older businesses who considered conventional marketing a necessity. But that was marketing, businesses today have generated many effective ways to stay in touch with their existing and potential customers. Developing new strategies is the most effective way to track the status of all consumers. Such categorization is done based on the qualities and mindset of the consumer. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Consumer profile is an important aspect of such categorization. It is designed in such a way that the selected consumer can be grouped properly based on their interests and qualities. Basically, a consumer profile is a way of describing and categorizing a customer or consumer so that they can be contacted for marketing and advertising purposes. Such profiles are a necessity for market segments so that a company can always rely on a consumer if it is about to launch a marketing or advertising strategy. This is how the consumer profile works. However, creating an ideal consumer profile is not an easy task. Why then? Well, let me give you a quick contrast. Search for songs. While you're at it, give me a list of categories on songs after sorting them by genre, band, artist, or album. An important condition is that you should not use any filters or sorting tools. Sounds difficult, right? Taking this concept and applying it to consumer categorization. Finished ? Here's what you'll get. Basics for creating an ideal consumer profile. What will you do before drinking bottled water? No, you will open the cap first. You can't just drink it without opening the cap. The consumer profile looks like a small cap on top of the water bottle. Since the “water bottle” is a product, it is important to develop an ideal consumer profile before marketing a product. To identify an ideal customer, it is important to first write said consumer profile. Here are some key points or classes that will be useful for you to categorize consumers. PreferenceLifestyleLife StageAttributeTraitFrom these categories you can ideally view the profile. Now think and visualize the customer based on stages or categorical levels. Let's just limit these levels to two (since playing with higher numbers is not good at all, you might as well be wrong). The first or basic level of customer categorization consolidates on basic and common attributes. Now, these basic attributes or top-tier attributes include product usage, socioeconomic status, and most importantly, demographics. Let's just break down said attributes, like wrecking a car. Demographics are a group of all attributes like age, gender, residence, race, ethnicity and basically anything else you'll find, basically every form that has ever existed. Socio-economic aspects include per capita income or household income, social status like education, neighborhood, etc. Product Usage Product usage is the highlight among these categories as it is an essential requirement for a business. Product usage is an attribute.