The marketing mix consists of 4 words all starting with 'p'. These words are Price, Product, Place and Promotion. First, we will talk about how Cadbury's uses Price and the pricing strategies they use to sell their products, the Double Decker. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay First, they can use price skimming to set their prices similar to their competitors; This would be because most customers would choose theirs anyway, as it is more reliable to buy something from a well-known brand. However, they may also use cost-plus pricing, which would ignore demand for the product and competition. This is actually an effective method for Cadbury as it maximizes their profits. Although there is no information on the strategy Cadbury uses for their Double Decker, I believe they use competitive pricing, meaning they offer a similar price to competing products, but also make -advertise it in many places so that more people end up hearing about the product compared to competitors. This is a smart move for Cadbury's at this stage of their business due to their well-known name; more people will choose their product at the same price over any other competitor. Cadburys then uses the location to promote their product. They do this by spreading out their distribution. This is currently the case in many urban areas. This is due to the high demand in these areas, whereas in rural areas the demand is much lower due to the low number of people from these areas. For promotion, Cadbury noticed that they were very popular among Indians, they took this as an advantage and created a slogan that said "Kuch meetha ho jaye". “This shows that Cadbury is trying to be friendlier to India and use their language to perhaps make them more comfortable when purchasing their products. This is especially important when it comes to the Double Decker, as it has recently proven to be a very popular product in India. And finally, Cadbury's product is currently leading the chocolate industry, and it's clear to see how. They offer a wide range of products and continually make sales. They also have their own products for special festive events such as Christmas and Halloween, an example of a Halloween product would be the Creme Egg. And for Christmas, there are Cadbury packs including 8 different Cadbury bars. The Double Decker is a perfect example of what people usually like to receive as a Christmas snack or even as a gift. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Personalized Trial All of these factors are important to the product, but I think the most relevant and useful would be their price because there is so much competition, but Cadbury's is the most reliable, so more consumers are likely to buy this product at the same price as its competitors, for this reason Cadbury's should continue to use competitive pricing.