The importance of communication in the recovery of SASDefinition of communicationCommunication is the exchange of messages between people with the aim of achieving a common meaning. Or, it can be defined as the process by which information is exchanged and understood by two or more people. One of the fundamental principles of communication is that the symbols used by the sender to communicate messages should have essentially the same meaning in the minds of the sender and the receiver. Purpose of Communication People communicate with each other in order to get the messages they need and use them for further use, but how is business communication different from general communication? It's not just about receiving messages for uses, but also the data involved in performing tasks. The objectives of communication can be divided into specific objectives as follows: - Convey information: - Explain the nature and implications for the business: - Establish rules for dealing with different situations: - Stimulate action: - Create relationships between members of the organization: - To make collective decisions and make them generally acceptable: - To instruct: an instruction manual for operating a computer: - To evaluate: performance evaluation files: - To meet human and cultural needs: Communication breakdown You can never assume that the message in your mind will be perfectly transmitted to your receiver. We need to identify different communication models and draw conclusions about which communication models are the most and least effective, and report on their evaluation to avoid misunderstanding. A communication breakdown occurs when the recipient does not receive the meaning of the message or does not interpret the message as having a different meaning than the sender is trying to encode. The breakdown in communication can be noted by the lack of decoding on the part of the recipient. Communication Breakdown Factors: - Physical Distraction: This occurs when something interferes with communication and prevents the primary receiver or sender from transferring the information. Example: When someone is talking to you and your cell phone suddenly rings. - Different channel/medium: the sender must choose the appropriate channel/medium to ensure that the information can be reached by the recipient. This involves adjusting the channel/medium with ...... middle of paper ......!" thus Carlzon reinforces verbally and non-verbally that he really means what is said in the red book. Moreover , senior management is ready to support the front line To celebrate the first turnaround, Carlzon sent each of the 20,000 employees a gold wristwatch Since then, major efforts to communicate with employees have enabled SAS. to build an international reputation for good service As a success of SAS, I suggested that good communication and associated interpersonal processes in organizations are important ingredients of organizational effectiveness. While essential to all management functions, it is particularly vital to the leadership function because it provides a necessary channel for efforts to interact with others and influence Carlzon well uses communication and interpersonal processes to nurture the. unique culture of SAS. Thus, effective communication between individuals or within a group is the element that can lead the company to get through the crisis and to..