Most people think of Halloween in October, so the timing of posting the ad is perfect. The ad was widely seen on social media and allowed this ad to cross the country's borders into the United States. Pepsi Belgium's Facebook page is most likely the first place the ad was posted, so it makes sense that most of the debate between two soft drink supporters took place online. A Belgian blogging company, Opusfidelis, wrote: “The advert went viral within hours of being posted on Pepsi Belgium's Facebook page, getting thousands of shares and spreading across Twitter, Google+ and Reddit like wildfire » (2013). The ad achieved this viral status on social media because Coca-Cola supporters felt the Pepsi can was made better by wearing a Coca-Cola cape, while Pepsi supporters thought the opposite. There was so much discussion between the two parties about the "Scary Pepsi" ad that Coca-Cola even responded unofficially. In the Coca-Cola version of the ad, the original text that read: "We wish you a spooky Halloween" was replaced with "Everyone wants to be a hero!" » Now the red cape that was previously considered a fun pun now looked like a red cape. Transforming Pepsi into a superior product, Coca-Cola, this unofficial response further fueled the fire between the two camps and became the rallying cry of Coca-Cola supporters. The two Coca-Colas