Crown Resorts Limited (CWN) is an Australian company that operates a gaming and entertainment business. CWN operates and invests in the integrated resort and entertainment sectors in Australia and Macau and wholly owns and operates a high-end casino (Aspinall's Club) in the United Kingdom. • CWN wholly owns and operates two of Australia's largest casinos and entertainment venues. complex.• The Company has its gaming interests beyond Australia, i.e. in Macau and North America. Melco-Crown's business targets both the high-end and mass gaming market in Macau. • Crown reported a lower net profit of $491.0 million for the year ended December 31, 2013, compared to last year of $513.3 million. The result compared to the previous period is due to the impact of a decrease in the success rate of VIP programs. • The current period also suffered a market value loss on the company's investment in Echo Entertainment Group of $69.6 million. This was partially offset by improved results from Australia's casino operations and continued growth in the company's Macau joint venture. • Net operating cash flow was $496.2 million, compared to $570.7 million last year. • Basic and diluted EPS was 24.82 cents, compared to 36.56 cents last year. year.• The final dividend declared was 19.0 cents, in line with 19.0 cents last year.SWOT ANALYSISISSWOT analysis is strategic planning to know the strengths, weaknesses, opportunities and threats of a company involved in business. SWOT, being a brief way of assessing the past, present and future to classify internal strengths and weaknesses as well as external opportunities and threats, will help us connect CROWN RESORTS LIMITED (CWN) as a brand in its model of growth since its creation and its future to come. in hospitality and gaming, I...... middle of paper ......y with business class and mid-priced markets. It can also extend its services in event management. It focuses on Sri Lanka's proposal for Crown to be the first five-star integrated resort. THREATS:- COMPETITORS IN THE INDUSTRY It is clear that there is a lot of rivalry in this sector. You have to fight to be the best. This is a growing industry and so rivalry will increase over time. The main competitors of Crown are Tatts Group, TabCorp offering the same facilities as Crown.-THREAT OF NEW ENTRANTSThe main threat to Crown Limited is the entry of new entrants in this industry, which may shift its customers to the new and only entrant in this sector.- TERRORISMTerrorist activity poses a major threat to the hotel industry after 9/11. Further concerns have arisen with recurring terrorist attacks, with Australia one of the main targets..